The problem: if you have a small satellite, less than 10 kilograms, getting it into orbit is hard. Nobody makes rockets that small, so you have to beg for rides. This typically takes years, you can not choose your orbit, and if your satellite is seen as potentially dangerous (like if you put thrusters on your satellite) most rides will refuse to carry your satellite.
Our solution: make rockets that small. One launch, one satellite. A few months for regulatory review, then your payload is up, in whatever orbit you choose, and nobody can kick you off the ride.
Why is nobody else doing it: because small rockets are inefficient, making it difficult to make a profit. At least, if you design for occasional one-off launches, use a dedicated launch pad, and other practices we have alternatives to. There are other rockets under development, mainly for 20-500 kilogram payloads, which is still too large for the popular CubeSat standard which we address. At just 5 kg, ours is the smallest rocket, as measured by payload to LEO, under serious commercial development that we are aware of.